(June 30, 2014. Miami, FL) As one of the most recognized and respected brands in the flooring industry, BR-111 Hardwood Flooring was looking for inspiration to create a game changing wood flooring line that embodied a modern style yet durable and affordable. Kravitz Design, founded by Grammy winning musician Lenny Kravitz, known worldwide for its exciting eclectic and innovative, dynamic design solutions, was the perfect choice for such collaboration. Kravitz has received many awards and accolades over the past quarter century for his soul-powered rock, and increasingly gaining as much attention for his soul-infused projects under his epomymous firm and his talents as a designer.

​Focused on the future of flooring, BR-111 has always been at the forefront of innovation and design. As the pioneer of exotic flooring in North America, BR-111 was looking for the next frontier in floor covering. Kravitz Design’s keen eye for cutting edge design and innovation provided the perfect direction for this inspiring new product line. His design aesthetic speaks to urban elegance with a masculine vibe like touches of dark woods. The result is nothing short of spectacular and is sure to become the gold standard in flooring.

The colors and textures of this floor collection are spectacular. Imagine Wide Plank, European, Oak flooring with flowing grain and natural warmth, infused with ultra-rich tones ranging from golden browns to slate gray and black, and featuring a super durable Bona Naturale matte finish. These floors are built to last and all products in this line come with Bona Lifetime support. Through Bona’s worldwide network of Certified Craftsman, every customer can be sure that they are not only getting the high quality flooring of their dreams, but that also that the fit and finish will exceed their every expectation. This new designer line will feature eight beautiful new colors ranging from the beautifully light and natural Chambord Oak all the way to the drastically contemporary Charcoal Black Oak. Each product is available in ultra-wide 10” planks with a full 3/4” thick profile and will be sold worldwide. Perfect for any installation type and any climate.


Kravitz Design (KDI) was founded by Renaissance man and legendary music icon Lenny Kravitz. Focusing on residential, commercial, product conception and design, the company’s team encompasses a diverse group of creative professionals that have executed a variety of projects throughout the world. KDI touts a portfolio of noteworthy ventures, with a range that includes chandeliers for Swarovski’s Crystal Palace Collection, suites at the SLS Hotel Miami Beach and a two story penthouse recording studio at the Setai Hotel and Residences. Most recently KDI undertook the creative vision for the downtown Miami, FL. 47-story bay front condominium project Paramount Bay, as well as a collection of ceramic tiles for Lea Ceramiche, the re-interpretation of Philippe Starck’s Mademoiselle chair for Kartell, the set for The Queen Latifah Show and an exclusive collection of lifestyle products for Fred Segal. Visit for more information.

About BR-111.

For over 25 years BR-111 has been considered the gold standard of wood flooring and continues to be one of most recognizable and requested flooring brands. At BR-111 we have always felt that a commitment to honesty, quality, and service is the most important thing for a successful flooring manufacturer and we continue to let that commitment shape our business. All BR-111 flooring goes through a strict regiment of quality control measures to ensure that all BR-111 customers are customers for life and we have tens of thousands of happy customers who have purchased millions of square feet of flooring over the last 21 years to prove it. Order a free sample today to see for yourself why BR-111 is truly the gold standard. To learn more visit or call 800-525-2711