BR-111™ debuts exotic flooring at renowned New York Fashion Week

BR-111™ Exotic Hardwood Fflooring announces its popular Triângulo® Engineered flooring was featured on the fashion runway at the Metropolitan Pavillion's New York Fashion Week Style Lounge for the unveiling of the b. michael Couture Spring 2007 Collection. BR-111™ was an official sponsor of the invitation only fashion show held, September 10, 2006, to the delight of more than 500 fashion industry professionals.

At the request of the designer, BR-111™ provided Santos Mahogany, an exotic species from the Triângulo® Engineered collection featuring exquisite graining and rose to brown hues. The flooring was chosen in lieu of a traditional red carpet treatment. The branding partnership coupled luxury fashion from b. michael Couture with BR-111™'s new Fashion Under Foot marketing campaign.

"b. michael Couture attracts an upscale and discerning clientele, similar to out target audience for BR-111™ products," said Jason Strong, vice president of sales at BR-111™. The synergy of products and style was an excellent branding partnership for both companies."

Attendees to the show included top fashion and retail industry executives, high-profile socialites, and a variety of celebrities. Broadcast and print media coverage was provided by A&E, CNBC, BET, and the Beauty and Fashion Channel.