BR-111™ Exotic Hardwood Flooring ramped up its October Green Month celebration Friday, October 19th with a special event entitled “A Taste of New York,” hosted with House & Garden magazine in the city’s famed Union Square Green Market. The event featured five of New York’s top chefs demonstrating their culinary talents in a tented mobile kitchen anchored by BR-111’s eco-friendly Triângulo® Engineered flooring.

A Taste of New York was among more than 40 events that House & Garden produced as part of their first ever “Design Happening,” a weeklong celebration (October 15 – 21) featuring the best of New York design, architecture, entertainment and cuisine. As a sponsor, the BR-111™ brand gained valuable exposure on CBS radio and television, as well as advertising in House & Garden and promotional signage throughout the city.

BR-111™ mounted this year’s Green Month promotion to raise awareness of the company’s commitment to sustainable forestry and the growing environmental movement in the hardwood flooring industry. The Green Market provided a perfect venue for the message, because it’s known for promoting regional agriculture and the preservation of farmland, while providing local restaurants and residents a continuous supply of organically grown produce.

BR-111™ continues to celebrate Green Month throughout the Fall with special dealer pricing on Triângulo® Engineered products, including the new 5-inch wide plank. Harvested from well-managed forests, Triângulo® has been positioned as

Attendees received BR-111™ branded gift bags and literature.	Gramercy Tavern’s executive chef, Michael Anthony, answers questions.	H&G eco-editor, Zem Joaquin, provides introductions for the show.

BR-111’s “green leader” for the promotion. The company is also poised to unveil its new dealer certification and continuous SPIFF program, qualifying sales associates to earn cash rewards all year long.

For more than 15 years, BR-111™ has provided exotic hardwood that is recognized for its beauty, performance and overall value. Exciting new hardwood species and innovative products are developed annually to achieve the ultimate level of quality and excellence.